Art Direction + Graphic Design
Unreal Motion
Foot Locker Times Square
We built a world to be moved through, not just looked at.
The activation invited the public as guests to step inside the Air Vault, warping mirrors, delayed live feeds, and tasteful giveaways blurred the line between self and space.
Weightless forms, layered textures, and interactive touchpoints designed to unlock personal creativity in motion, something felt, not just worn.
New York City, 2024