A temporary hub & clubroom for runners.
Over four days, six events, three anchors. one changing room.
Subspace 2022 connected trans-Tasman crews through exercises, rituals, and connection, thematically exploring boundaries; as bridges of connection rather than fences, the evvent series was grounded in parallel with the Melbourne Marathon.
AM:PM.RC
Kings Cross Track Club
Grave Runners
Melbourne, Australia, 2022
29.09.2022 – 02.10.2022
- The True East
Art Direction + Graphic Design
New York City’s most expensive coffee, with a side of sneakers to support.
Activating for the Nike C1TY sneaker—reimagining the classic NYC coffee cart as a sneaker drop. The art direction played on parody pricing and visual mischief, positioning shoes as the “side” to a $99 cup of coffee.
Street-smart, purpose-built, and made to grind.
New York City, 2024
Art Direction + Graphic Design
A ‘Brick by Brick’ build.
To launch the Jordan 4 with Nigel Sylvester, a giant brick toured NYC by truck,
creating anticipation for the release in Coloseum Mall
From custom bike valve caps to branded coffee cups and a storefront façade, every touchpoint extended the story of legacy built one brick at a time.
Jamaica, Queens, New York, 2024
- Nigel Sylvester
- Jordan
- w/ Hi-Vis & Colorway
- Press
- Sneaker News
Art Direction + Graphic Design
Unreal Motion
Foot Locker Times Square
We built a world to be moved through, not just looked at.
The activation invited the public as guests to step inside the Air Vault, warping mirrors, delayed live feeds, and tasteful giveaways blurred the line between self and space.
Weightless forms, layered textures, and interactive touchpoints designed to unlock personal creativity in motion, something felt, not just worn.
New York City, 2024
Pressure don’t break her, it builds her.
Set beneath the stadium lights and forged in the tension of the underground,
exploring WNBA icon Arike Ogunbowale as a symbol of poise under pressure.
Where high stakes meet hard surfaces, diamonds form.
Dallas, 2024
North America
Arike Ogunbowale
Issue 006 – Graphic Arts
A typographic logo flip on No Fear, reworked for Good Sport Magazine.
Released as a t-shirt, printed in the magazine, and distributed as stickers.
Melbourne, Australia, 2024
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On Transit
A temporary hub & clubroom for runners.
Subspace 2023 became On Transit—a collaboration with On Running, drawing on the harmony of motion and the calm of shared passage. Inspired by post offices, airports, and holding spaces, the program honoured running as a state of continual transit.
AM:PM.RC
Kings Cross Track Club
Grave Runners
Sydney, Australia, 2023
14.09.2023 – 17.09.2023
- On Running
- Champ Magazine
- Good Sport Magazine
- Coffee Supreme
- Soul of Chinatown
- Long Prawn
- Remind
- Jonti from Stones Throw Records
- Co - Founder, Creative Director
Over four years on the ground in Aotearoa, Logan led over 32 custom-tailored, integrating brand partnerships and solo Grave Runners fuelled experiences.
Alongside 100+ fortnightly ‘Exercism’ runs.
Each experience thoughtfully shaped, driven by purpose and reshaping how the Auckland + Global Running Culture exists.
The full arc can be traced fiercely between February 2020 and May 2024.
Now, with international placement shifting, the next chapter is broaching the horizon.
Ongoing – Global
@graverunners
Creative Direction, Graphic Arts
An unlikely crossover, grounded in purpose.
Partnering with Allbirds — a brand often outside the performance world.
Grave Runners helped reframe merino as a material for motion, not just comfort.
Designed with double brested identity and soft strength, the tee reflects shared values in sustainability, rhythm, and quiet endurance.
Aotearoa, 2023