Art Direction + Graphic Design
New York City’s most expensive coffee, with a side of sneakers to support.
Activating for the Nike C1TY sneaker—reimagining the classic NYC coffee cart as a sneaker drop. The art direction played on parody pricing and visual mischief, positioning shoes as the “side” to a $99 cup of coffee.
Street-smart, purpose-built, and made to grind.
New York City, 2024