Art Direction + Graphic Design
A ‘Brick by Brick’ build.
To launch the Jordan 4 with Nigel Sylvester, a giant brick toured NYC by truck,
creating anticipation for the release in Coloseum Mall
From custom bike valve caps to branded coffee cups and a storefront façade, every touchpoint extended the story of legacy built one brick at a time.
Jamaica, Queens, New York, 2024
- Nigel Sylvester
- Jordan
- w/ Hi-Vis & Colorway
- Press
- Sneaker News