A temporary hub & clubroom for runners.
Over four days, six events, three anchors. one changing room.
Subspace 2022 connected trans-Tasman crews through exercises, rituals, and connection, thematically exploring boundaries; as bridges of connection rather than fences, the evvent series was grounded in parallel with the Melbourne Marathon.
AM:PM.RC
Kings Cross Track Club
Grave Runners
Melbourne, Australia, 2022
29.09.2022 – 02.10.2022
- The True East
Art Direction + Graphic Design
New York City’s most expensive coffee, with a side of sneakers to support.
Activating for the Nike C1TY sneaker—reimagining the classic NYC coffee cart as a sneaker drop. The art direction played on parody pricing and visual mischief, positioning shoes as the “side” to a $99 cup of coffee.
Street-smart, purpose-built, and made to grind.
New York City, 2024
Art Direction + Graphic Design
A ‘Brick by Brick’ build.
To launch the Jordan 4 with Nigel Sylvester, a giant brick toured NYC by truck,
creating anticipation for the release in Coloseum Mall
From custom bike valve caps to branded coffee cups and a storefront façade, every touchpoint extended the story of legacy built one brick at a time.
Jamaica, Queens, New York, 2024
- Nigel Sylvester
- Jordan
- w/ Hi-Vis & Colorway
- Press
- Sneaker News
Art Direction + Graphic Design
Unreal Motion
Foot Locker Times Square
We built a world to be moved through, not just looked at.
The activation invited the public as guests to step inside the Air Vault, warping mirrors, delayed live feeds, and tasteful giveaways blurred the line between self and space.
Weightless forms, layered textures, and interactive touchpoints designed to unlock personal creativity in motion, something felt, not just worn.
New York City, 2024